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O’Connell made reference to a recent survey indicating approximately 45 percent of distributors’ sales are now generated by commercial printing. “Most [psda] members have gotten into commercial or color print,” he continued. “We use the term loosely in our industry, but I define commercial printing as anything [featuring] color print, including letterhead, stationery, brochures, flyers, direct mail and all types of digital print.”
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Maggie Dewitt
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