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Ryan Shacklett (RS): I believe goals have to be very fluid in today's world of technology and social factors changing the market on an almost daily basis. Setting goals that are too high is only a setup for failure. Instead, we have identified an end strategy for signobi.com, and have set many short-term goals to achieve. We have accomplished lots, but have many exciting things yet to come.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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