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P+P: What do you think is the most exciting, cutting-edge thing your company is doing right now? Why?
RS: Expanding what's available in the online wholesale arena through signobi.com. Far more powerful, but simplified, estimating. More materials options, and most importantly what's possible through offering custom cutting at very low cost, and white ink. These provide much greater creative potential, and options and products for our customers to offer and sell—all of it creating additional profit.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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