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P+P: How does the economy continue to affect the industry?
RS: It means that we have to ever-strive to be more efficient in our operations. I believe that the model of online estimating and order processing, along with back-end automation, is the path to being as competitive as possible. I've invested hundreds of thousands into signobi.com, making our online system as powerful and streamlined as possible. Literally the moment a customer approves its proof, it's automatically included in the print batch and nest, and sent to RIP.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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