Digital Vision
Barbara Pellow, president, Electronic Document Systems Foundation, Rolling Hills Estates, Calif.:
“Software and digital technologies have streamlined traditional offset workflow. Digital printing has become the norm for ultra-short-run print jobs, both black-and-white and color. Through digital technology and the Internet, 2007 will see graphic communications service providers integrate more tightly with their customers’ business processes. Graphic communications service providers will extract value from becoming part of supply chain management systems for documentation and supporting Web-to-print solutions to effectively distribute marketing materials. They will start to help clients with multi-channel marketing campaign management solutions that have both electronic and print components. All of these new services will drive print volume, as well as
provide new sources of revenue from value-added services.”