Digital Vision
Digital print professionals predict industry changes and trends at the forefront in 2007
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Maria Raha
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Jim Hamilton, director, On Demand Printing and Publishing Consulting Service, Infotrends, Weymouth, Mass.:
“Except for a handful of vendors, most toner technologies are limited to process colors, and perhaps a few selected spot colors. Mixing specific spot colors has not been a strong point of most digital print implementations, but there are some indications that this is changing—which could have significant implications for applications where a specific brand color is required and where variations in that brand color are unacceptable. The market will decide whether the cost of such offerings are worth paying [for], or whether the consistency of CMYK simulations of spot colors will be good enough.”
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