Digital Vision
Digital print professionals predict industry changes and trends at the forefront in 2007
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Maria Raha
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“As image quality and substrate range improve, we will see these migrate into commercial applications such as newspapers, books, catalogs, circulars and many more. These will be driven by the need to improve production efficiency and the need to deliver value to the end recipient. The latter is driven by the need for content relevancy. Recipients clearly prefer to receive timely, relevant content rather than broader, undifferentiated
communications.”
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Maria Raha
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