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Unfortunately, some companies haven't been convinced to tackle their security issues. Shanley said a common mistake people make is to look only at the cost of deploying a security system rather than focusing on the money saved by a properly designed system. "Understanding the true cost of things like erosion of brand value due to a high frequency of counterfeiting is a common example of this. It is often difficult to put an exact loss amount on something like brand value erosion," he stated. "As a result, it is often very difficult to illustrate an ROI to a customer that is considering some sort of security system."
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- Companies:
- Label Works
- Labels West
- People:
- Cathy Dougherty
- John Shanley
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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