Woodinville, Washington

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

What do the labels and tags industry and Daniel E. "Rudy" Ruettiger (of Rudy fame) have in common? If you said, "neither is a very good football player," you'd technically be correct, but that's not the answer we had in mind.

Those in the marketing and direct mail arena may say these are better than the kind you find nestled between the shells of an oyster.

Tis the season—for shoplifting. Add the desperation associated with an economic recession to the busy holiday rush and the end result is probably less than desirable for store owners. Sure, product moves off the shelves, but not through purchase.

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