Print+Promo (P+P): Describe a promotion that you consider one of Broker Forms' best.
Paul Willard (PW): Broker Forms has chosen to focus its resources on helping distributors conduct business more efficiently when it comes to selling tax forms. Last year, Broker Forms helped a mid-sized distributor integrate its W-2/1099 order processing via an EDI/XML data exchange, in which the distributor automatically uploads its PO directly into the Broker Forms system, [and] Broker Forms processes the order through fulfillment/invoicing, and passes back shipping and invoice information directly into the distributor's system. We are integrated with the most popular industry software programs. This means a distributor using one of those systems simply requests for the functionality to be turned on.