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P+P: Did you encounter any challenges? If so, how did you overcome them?
PW: It is never easy to change a business process, especially one with so much manual involvement. The biggest challenge was creating confidence in automating a previously manual process. It required communication to multiple contacts within the distributorship, including customer service, accounts payable and billing. Once everyone saw a few orders process through their system completely, the buy-in was immediately improved and full benefits were realized.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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