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P+P: What influenced the decision behind this promotion?
PW: Instead of promoting an item, Broker Forms improved a process. By doing so, we allowed the distributor to reduce time spent per tax order. From receipt of the order to receipt of payment from the customer, time spent was reduced by over 80 percent (32 minutes to six minutes), thereby allowing the distributor to redeploy those resources. During this time, the distributor acquired another distributorship, something that would have been much more difficult or even impossible without the automation of its tax forms program.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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