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P+P: How was this a profitable promotion for your company? For your client?
PW: The integration improved profitability for both companies, primarily through automating a manual process. This has two benefits: 1) Quicker service to the end-customer due to data flowing more quickly, and 2) order accuracy. The less manual intervention in order processing the better. Broker Forms ships 99.99 percent of its orders next business day and boasts a 99.70 percent accuracy rate through this process. In addition to improved service, the distributor was able to focus its time on other areas of its business.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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