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Glenn Martin, president of Control Printing Group, Independence, Mo., noted that, "With the advent of desktop publishing systems, production costs have decreased dramatically." He added that because of this, many distributors can find success in targeting small- to mid-size companies.
However, warned Grayson, "Before you sell something you have to have product knowledge." In fact, both Grayson and Martin have invested in sales training.
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- Companies:
- Control Printing Group
- People:
- Chip Grayson
- Glenn Martin
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