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ñThe distributor has to play more of a role of project manager if they want to form a lasting bond with the end-user,î said Ivars Sarkans, president of Sarkans & Associates, a Los Angeles-based consulting firm for the printing industry.
Previously, the distinction between forms, commercial printing and labels was clear, but Sarkans believes the line between these segments of the printing industry is blurring. ñBuyers donÍt care, as long as they can get what they want how they want it.î
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