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Creating unique uses for static cling labels is another way to gain sales. Labels West did just that when it developed its own patented product, a piggyback static cling.
"A piece we did for an insurance company included the phone number for a tow truck company," said Shanley. "It was sent out as a promotion in a fold-up mailer."
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- Companies:
- Discount Labels
- Labels West
- Lancer Label
- People:
- John Shanley
- Mike Vejar
- Places:
- New Albany, Indiana
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