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P+P: What do you expect to be some of the biggest changes/challenges the industry will face?
SO: I love sports and I love sports analogies. We must get younger at that position. If we can get younger people into the industry, we will also get their ideas and enthusiasm. In marketing I am surrounded by young people. My number-two in eCommerce has the passion and love of the challenge that I had 15 years ago. If we keep our industry strong by infusing this younger blood, in 15 years we will be reading about her in the industry magazines.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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