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Echoing Fulton's sentiments, Dick Dennis, vice president of sales for Label Art, Wilton, N.H., said, "Every product that is manufactured has a label. I recently came across an air conditioning unit that had 24 different labels adhered to it."
In a market that seems to be motivated by promotional products and commercial printing, Dennis contends that labels are here to stay. "Labels have a great future. They have been showing an upward trend in a number of vertical markets, such as manufacturing and health-care," he said.
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