Strategies for Tough Economic Times: The right marketing and sales messages for today’s customers
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Words count because they often symbolize crucial issues. Words that capture what customers are thinking can help keep us focused on the issues, especially when making sales in tough economic times.
By John Graham
John R. Graham is president of Graham Communications, a marketing services and sales consulting firm. For more information, visit www.jgraham@grahamcomm.com or call (617) 328-0069.
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