Strategies for Tough Economic Times: The right marketing and sales messages for today’s customers
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2. Agility—In Blown to Bits, the authors pointed out a lack of “legacy systems, legacy assets and a legacy mindset” gives companies the advantage in today’s marketplace. Contrary to how it may seem, two of the most agile industries are real estate and restaurants. Rather than stand by and hope for the best, both responded quickly and creatively to the economic slow down.
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