Strategies for Tough Economic Times: The right marketing and sales messages for today’s customers
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7. Reliability—Some companies that jumped into outsourcing help desk services overseas a few years ago are now bringing them home for good reason: customers complained the service was unreliable. Showing customers they can count on you is the key to continuing sales.
8. Value—A man who grew up poor recalled with amazement that his mother always bought him expensive Selby Arch Preserver shoes when he was a child. She believed the shoes were better for his feet than less expensive shores and didn’t wear out as fast. It’s easy to be seduced into believing price is all customers care about. It isn’t true. It’s what price represents that makes the difference.
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