Strategies for Tough Economic Times: The right marketing and sales messages for today’s customers
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Instead of trying to talk consumers into changing their thinking about the housing situation, real estate companies changed their advertising almost instantly. In print and on the Internet, ads featured much lower-priced homes in many communities. So, too, from fast foods to fine dining, restaurants began advertising interesting menus at lower prices. They created buzz by bringing consumers something new and different without discounting.
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