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By way of advice, Robinson provided distributors with a three-point formula for successfully selling summer promotional items. "As with any group of products, it is good to know your clients' needs and ideas," Robinson said. "It is also important to know what products are popular at the time by asking suppliers questions," he said. "The last, and sometimes most important, thing to do is familiarize yourself with the products so that you can make the best presentation."
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