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3) New embellishments. The call for higher-style options goes beyond even the fabric and cut of the T-shirt. Creativity in imprinting is growing in popularity, bringing new logo ideas and incarnations into the market. “Rather than just putting a company name in regular bold letters on a regular T-shirt, [end-buyers] are now using sublimation, discharging, crazy foil treatments and crazy embellishments,” Shafigi said.
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- Companies:
- USA/docufinish
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Christen Gruebel
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