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2) Flattering fits. Though T-shirts are finally being taken out on the town, distributors would be remiss in neglecting the item as a corporate-wearables mainstay. Consequently, better cuts and silhouettes make the new T-shirt a business-friendly garment.
“T-shirts are becoming acceptable wear in business-casual environments,” Anastos said. “This means they need to be tailored with flattering fits and refined finishing details.” In this vein, promotional apparel suppliers including Kavio!, Commerce, Calif., and S&S Activewear in Bolingbrook, Ill., are boasting new selections including a Missy line (designed to fit the average woman) and longer T-shirt lengths, respectively.
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Christen Gruebel
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