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In the promotional product arena, the coup of the T-shirt might have, true to form, happened slightly later. Yet in the past few years especially, its evolution has been exponentially catching up. The metamorphosis has been chronicled annually in the pages of this very publication. Two years ago, in PM’s February 2006 T-shirt overview, “Go Sheer and Light-weight,” erstwhile editor Jennifer Hans reported changes in fabric weight were replacing the heavier choices of the past.
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- USA/docufinish
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Christen Gruebel
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