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And just last year, PM editor Cynthia Graham identified customization as the current trend. Today, there are three distinct categories that are giving T-shirts more visibility than ever.
It’s important to note the new developments are only building on past years’ progress, and as Alon Shafigi, CEO of Rancho Dominguez, California-based Next Level Apparel, noted, the best is yet to come. “The market is tired of seeing the regular, boring 18 single tee,” he said. “It has taken a huge step forward into fashionable tees with incredible, creative designs.”
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Christen Gruebel
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