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Merrill also markets on a continual basis. Said Scott, "This is a continuous effort and we feel we always have to have be prospecting in order for us to achieve the growth rate we target each year."
He added that reaching such a goal means incorporating the entire company in the marketing process. "We've empowered all of our executives, as well as our sales reps, to be responsible for driving new business opportunities. It really is a team sell," he said.
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