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Scott added that returns on marketing investments are even greater when focusing on distinct markets. "We try to focus on larger clients with complex printing and fulfillment needs. We're not just shotgunning it, we are targeted," he said.
Because of the success Merrill enjoys with its current client base, Scott conceded that the company does not engage in mass marketing. "We use a variety of tools such as brochures and Power Point presentations that allow us to focus on the particulars that our customers are interested in," he said.
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