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How long, then, can it take for a sale to go through? "Our selling cycle can vary greatly," said Scott. "It can be a six month process or it can be a 12 to 24 month cycle for a more complex program sell." He added that, "Patience is key."
Finally, effective marketing entails progressing with the times. Said Scott, "We are evolving just as we see our clients evolving—by branching off into new markets. We are not under the false belief that we have something we can stick with forever."
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