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Sean Norris
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Print+Promo (P+P): How do you set goals for yourself? For your business?
Gary M. Brown (GB): I have always looked to the future for my business ideas. All my goals are initially set for the long-term, about three to five years on average. Once the long-term goal is set I continuously test and refine the goal(s) based on the business environment and industry needs at the time. In my opinion, flexibility is the key to achieving any goal, short- or long-term.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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