By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
P+P: What are some of the biggest challenges the industry will face?
JV: I believe fierce, global, competitive marketing contributes to a few key challenges. For example, balancing today's technology without contributing to our customers' info overload is an art. We need to be creatively relevant to that single client, as well as balance a universal appeal and promise that we and our suppliers are credible, consistently reliable, and there when [the client] needs us. As for suppliers, as they grow and become mega-suppliers, they will have to ensure adequate inventory levels, shorter production and delivery times, [and] well-trained staff.
1 Comment
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments