By
Sean Norris
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P+P: What keeps you up at night?
JV: Uncertainty in this industry preys on all of us. Managing expectations—from the availability of the compliant selected product, to perfect graphic design of the client's logo, to the on-time delivery date—all impact the final experience. For example, this past quarter, we twice had to rescue orders when the delivery truck hauling the promotional goods across the country broke down. The extreme weather and mechanical problems jeopardized delivery and our credibility. Fortunately, we were still able to hand-deliver the items in time for our clients' event.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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