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Sean Norris
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P+P: How does the economy continue to affect the industry?
RG: It was rough for a few years, but it's all a state of mind. The economy can affect the industry—if you let it. About two months into 2013 I went to my sales force and proclaimed that the recession was over. And it was over. That doesn't make me omnipotent (well, maybe a little) but there are plenty of great clients placing massive orders to support their marketing efforts, whether its 2009 or 2015. Decide how successful you'll be, and be that. Don't settle for less than that.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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