P+P: What do you think is the most exciting, cutting-edge thing your company is doing right now? Why?
RG: HALO is doing a lot of cutting-edge things (leading the field in product safety for our clients, launching Halo.com to generate e-leads for our sales force, developing 12-month marketing activity plans plugging in a vast array of account development tools for our AE's) but the coolest, newest thing is something we call HALO's Big Deal, which focuses on an innovative product and offers our client base the monthly opportunity for a massive group-buy. The more orders clients place, the lower the price drops over a two-week period. We send out update emails as the price gets lower and lower. Clients really dig it! Interest has been intense and we've brought in thousands of orders we otherwise wouldn't have received each and every month.