The Continuing Saga
Continuous forms manufacturers and distributors seek ways to avoid the ups and downs of sales
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Maria Raha
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While growth for continuous forms is stunted, other kinds of creativity can also give forms a boost. In
addition to turning a company’s attention and services toward clients’ promotional campaigns, both KDM Products and Phoenix Data have added value to their continuous forms products to make them more appealing. Fry suggested tempting clients with promotional opportunities to catch their wandering eye. “Gas coupons, dollars off or ... gift certificates [are creative ways to encourage sales]. On multiple-part carbonless continuous [forms], show the cost savings of running [them] continuous versus cut sheet due to toner cost,” she offered. Phoenix Data has added consecutive bar coding to its continuous forms manufacturing capabilities.
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- Companies:
- KDM Products
- Phoenix Data
Maria Raha
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