The Continuing Saga
Continuous forms manufacturers and distributors seek ways to avoid the ups and downs of sales
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Maria Raha
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Where some products may be contributing to a decline in the industry, direct mail is still a safe bet for sales. “Most optimal end-user business sectors for continuous forms would be someone in the direct mail field,” Fry continued, “such as a collection agency or nonprofit organization, [or] companies that would be doing mass mailings ... . These companies have products supplied on continuous rolls and add variable data.” Another strategy for uncovering continuous forms sales is pinpointing business sectors [in which] a technological overhaul isn’t an option at present, such as “manufacturing facilities, service providers, warehousing, retail [and] government installations,” she suggested.
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- Companies:
- KDM Products
- Phoenix Data
Maria Raha
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