Cashing in on the financial market by combining value-added documents with results-oriented mailings was also the message that Don McGriff, sales/product manager for Georgia National Forms, Marietta, Ga., imparted during his session, Building Recurring Revenue with Statement Processing.
McGriff demonstrated how pre-printed invoices and statements, in conjunction with a company's electronic files, create a regular income stream for distributors and benefit end-users through bulk postage rates and higher-quality printed materials that generate better results. And, as did Hopkins, he stressed the addition of printed marketing pieces to add value and boost profits. "The epitome of wasted space is a billing envelope that contains no marketing materials," said McGriff. "The postage has already been paid—make the most of it."