Brave New Mail
The future of direct mail depends on marketers’ responses to demands for relevant mail and rising costs amidst shrinking budgets
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Incorporating, Not Ignoring, New Technology
Direct mail has a lot more in common with new media channels than one would think. “Things we’ve seen work well historically in direct mail are also proving themselves to work well in e-mail. There are just certain things that, regardless of channel, trigger interest. We’re applying them to different channels and different media, and it’s still working,” said Harhut. Aronin agreed that there will be continued integration between direct mail and online marketing, as each year he sees his publications’ online responses jump by approximately 1 percent.
0 Comments
View Comments
E
Brittany Brouse
Author's page
Related Content
Comments