Brave New Mail
The future of direct mail depends on marketers’ responses to demands for relevant mail and rising costs amidst shrinking budgets
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In the future, we’re sure to see marketers ceding a bit more control to consumers about preferred touchpoints and messaging. “We are in a society now where the consumer is in control, and, in terms of direct mail, that would translate into having different ways to respond, electing how you’re going to be communicated to and how often you’re going to be communicated to,” said Harhut.
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Brittany Brouse
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