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With the exception of one category, individual product sectors followed suit. The unlucky outcome belonged to plastic products/cards, which came in at $15.9 million, a departure from previous reports of $22.9 million.
Promotional products received top billing with $388.3 million (2013: $317.9 million). The printed forms category put forth its highest showing in two years reaching $183.5 million as opposed to $159.8 million in 2013 and $165.2 in 2012. Labels & tags consisted of $91.6 million (2013: $78.9 million); direct mail accounted for $92.4 million (2013: $86.4 million); and envelopes/folders/stationery hit $78.3 million (2013: $67.0 million).
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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