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The "other" category supported the notion of using ancillary products and services as a complement to core items. Sales were $89.5 million (2013: $61.7 million). Common responses for this sector included:
- Digital
- Apparel
- Packaging
- Jumbo rolls
- Wide format
- Office supplies
- Specialty papers
- On-demand print
- Fulfillment services
- Warehouse/distribution
- Bar code scanning and label printers
Some of these entries may skew the "other" category; the decision to consider apparel, for example, as miscellaneous instead of promotional products is left to the distributor's discretion.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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