Come Together
The integration of marketing and sales doesn’t have to be complicated
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• See the end result. While all the changes needed to bring about real integration between sales and marketing may take a long time, address the need to change using the principle of continuous improvement. By taking small steps to address the big picture of needed changes, great strides can be made. Sales and marketing integration needs an evolution, not a revolution. Take a long-term view. One step at a time will get you there.
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- Mac McIntosh
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