Come Together
The integration of marketing and sales doesn’t have to be complicated
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BY M.H. “MAC” MCINTOSH
M.H. “Mac” McIntosh is a business-to-business marketing consultant and publisher of “Sales Lead Report,” a newsletter focusing on sales leads. In addition, McIntosh teaches university-level courses in sales, marketing, direct marketing and telemarketing, and conducts seminars and workshops for leading corporations and associations around the world. He can be reached at (800) 944-5553, mcintosh@sales-lead-experts.com or by visiting www.sales-lead-experts.com.
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