marketing+sales: The Three Biggest Sales Presentation Mistakes
The best sales presentations describe the most important aspects of the offer, and then relate them to how they impact the customer. In other words: Don't overemphasize the features and forget about the benefits.
If you or your salespeople are guilty of these mistakes, your sales presentations are not as effective as they could be. You're leaving money on the table. Fix these mistakes, and watch your sales rise.
By Dave Kahle
Dave Kahle is one of the world's leading sales authorities. He's written 10 books, presented in 47 states and 10 countries, and helped enrich tens of thousands of salespeople and transform hundreds of sales organizations. Sign up for his free weekly Ezine or check out his Sales Resource Center for 455 training programs for every salesperson at every level. For more information, visit www.davekahle.com.