“Can They Deliver?”
"What we've done is tried to work on simplification," said Reblin. "People have often thought that mailing is difficult, especially for small businesses. What we're trying to do is offer new products in direct mail that make it simple for small businesses to hit their targeted areas."
One such product is Every Door Direct Mail (EDDM). "What it allows people to do, especially neighborhood businesses, is just mail to everybody on that carrier route about your business," said Reblin. "Say you're a pizza shop that just opened in the neighborhood. What you'd do is just go online, put in your address and it will tell you what carrier routes are in that area," he explained. "So if you wanted to mail everyone in that carrier route, you would say, 'just deliver 520 pieces' and you can bring it to your local post office, and the only thing you need to put on it is 'postal customer' and just on the slip you give us tell us what carrier route it's going to."
- Companies:
- Proforma
- Places:
- Honolulu
- New Orleans