“Can They Deliver?”
Sounds nice, sure, but what does this mean for your business? How about discounts on direct mail that uses certain technology features like QR codes? What about couponing that involves social share features incorporated with Facebook? Catalogs and circulars that integrate better with shopping discounts via smartphones? Improved direct mail product samples, say of a promotional mug or T-shirt? All that and more is either already here or on the way from the USPS. Most notably, in January 2013, the Postal Service will begin issuing a calendar of sales for its marketing products, making it easy to coordinate your work with available sales on its products. Some of the savings can be substantial (and well-timed), such as sales on direct mail planned around the holiday shopping if it uses certain cross-media features.
- Companies:
- Proforma
- Places:
- Honolulu
- New Orleans