“Can They Deliver?”
The U.S. Postal Service’s budget woes are threatening its scope and scale—but could your business actually benefit from its loss?
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already%20lost%20$3.2%20billion%20net,%20compared%20to%20$2.2%20billion%20net%20for%20the%20same%20period%20a%20year%20prior%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fthe-us-postal-service-s-budget-woes-threatening-its-scope-scale-but-could-your-business-actually-benefit-its-loss-418992%2F" target="_blank" class="email" data-post-id="3292" type="icon_link">
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"We're really trying to link multi-media approaches to campaigns," said Reblin. "What we're trying to do is go through and look at a series of ideas, and then work with mailers to look at and try some of these things to see how they relate to their businesses."
Market Better, Easier
Working with technology is one way the USPS is trying to expand its business, offering more technical mastery and power behind direct mail, but it's also marketing its services from a near-opposite angle: simplifying mail product usage and lowering cost. Whether through simplified shipping processes to new direct mail offerings, the USPS is doing a lot to make mail easier and cheaper.
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- Companies:
- Proforma
- Places:
- Honolulu
- New Orleans
Michael Cornnell
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