“Can They Deliver?”
The U.S. Postal Service’s budget woes are threatening its scope and scale—but could your business actually benefit from its loss?
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The Drive to Digital (and How it's a Good Thing)
It's easy to see how digital communication has hurt the Postal Service's bottom line. Less mail equals less money, pure and simple. But, as digital kills overall mail volume and eliminates the relevancy of certain forms of printed communication, it's also making other kinds of mail more common and valuable—such as cross-media mail-to-web marketing pieces.
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- Companies:
- Proforma
- Places:
- Honolulu
- New Orleans
Michael Cornnell
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