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"However, getting this information out serves as only a preliminary tool," noted Kegowicz. "The mailing should be followed up by a personal phone call."
It is also key to recognize that clients are trying to keep inventories down and cash flow up. In order to manage this effectively, Kegowicz suggested implementing suitable and affordable document management software. In addition, distributors can simply e-mail customers on a periodic basis to make them aware of where they may stand in terms of stock on various products.
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